Optimization Overview

Multivariable testing and optimization is a critical component in taking action on visitor data and dramatically increasing the value of websites.

—Josh Manion, Chief Executive Officer, Stratigent LLC

Online advertisers and direct marketers all face the same challenge: crafting and presenting messages that persuade web customers to act, whether that action involves responding with a mouse click to a straightforward request (“click here”) or completing a complex transaction.

With Optimost You Can Quickly and
Easily Optimize

Multivariable optimization meets that challenge by identifying the most persuasive combination of content and presentation. Such content can have many variations or “values” (a button can be blue or red, round or square) and true multivariable testing, such as that delivered by Optimost, can assess them all simultaneously as well as measure the effectiveness of sets of related variables that work together (an entire shopping cart page, for instance, and all its constituent elements). By exposing different combinations of variables to different visitors and then measuring visitors’ actions, multivariable testing can identify and prescribe the most compelling combination of content and form and thereby ensure optimal audience response.

In fact, not only can you test thousands of content variations on any given page but you can also determine the impact of each individual variable on audience behavior by itself or in conjunction with other variables.